\u003cdiv class=\"rich_media_content\"\u003e\u003csection nodeleaf=\"\" style=\"text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e\u003c!--AIPOS_0--\u003e10月底，“电子茅台”大疆Pocket 3云台相机毫无征兆降价900元，消费者破防之余，影石光速“道歉”，表示大疆降价皆因自己产品太强大，对事件负全责。随后祭出100元无门槛代金券，挑衅意味明显。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e\u003c!--IMG_1--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan leaf=\"\" style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e大疆Pocket 3官宣降价\u003c/span\u003e\u003c/span\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;margin: 0px 8px;line-height: 1em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e两家公司虽然都做手持影像设备，但产品功能侧重有所不同，长期以来井水不犯河水。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e结果今年7月，大疆发布全景运动相机\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003eOsmo 360\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e，直接打到了影石的核心产品线。影石则发布无人机品牌\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e影翎Antigravity\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e，准备反将一军，这才有了一连串的唇枪舌剑。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e大疆的\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003ePocket 3、Osmo 360，\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e影石的\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003eInsta360 Ace Pro\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e都属于“手持影像设备”，是这两年风靡消费电子市场的新玩具，主攻手持拍摄场景，以方便携带、拍摄稳定为卖点。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e典型的小众场景小众产品，却从资本市场出圈到大众舆论。原因无他，实在是这两年消费电子市场躺得太平。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e传统市场中，手机、平板、PC这三大件增长停滞多年，品牌一个接一个从奋斗到认命。新兴市场中，VR/AR头显连苹果也带不动，AI眼镜依然处于闭着眼睛乱吹的阶段。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e只有运动相机、云台相机这类手持影像设备，是为数不多增长比较可观的品类。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e不过，随着最新机构报告宣布大疆运动相机份额问鼎全球，这块不算大的蛋糕开始被更多人觊觎。Pocket 3降价前，\u003c!--SECURE_LINK_BEGIN_0--\u003eOPPO\u003c!--SECURE_LINK_END_0--\u003e、vivo两家手机品牌已经非正式宣布，将推出类似竞品。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e螳螂捕蝉黄雀在后，智能手机一统江湖、单反相机稳中向死后，影像设备终于迎来久违的热闹。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003ch5 style=\"margin: 8px; text-align: center\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(171, 25, 66); font-size: 17px; font-weight: bold; letter-spacing: 0.5px\" textstyle=\"\"\u003e\u003c!--AIPOS_1--\u003e大疆是一家影像公司\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h5\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e以Pocket 3为代表云台相机，技术源头其实是无人机。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e2010年代初，美国的广告商开始使用无人机拍摄广告，当时的无人机不配备摄像头，需要另外购买，经过复杂改装后才能使用。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e大疆通过给无人机安装可拆卸接口，让相机实现即插即用，第一代产品\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003ePhamton\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e适配\u003c!--SECURE_LINK_BEGIN_1--\u003eGoPro\u003c!--SECURE_LINK_END_1--\u003e的HERO第三代，大幅度降低了航拍的门槛。在这个过程中，大疆解决了一个老大难问题——防抖。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e无人机解决画面抖动问题依赖云台，大疆开发了无刷电机直驱云台控制技术，专门开了一条云台产品线——\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003eZenmuse“禅思”\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e。与GoPro合作前，大疆就推出了全球首个高精度民用云台Z15。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e以云台为敲门砖，2012年，配备GoPro专用可拆卸接口的Phantom 1问世，以“开箱一小时内起飞”为卖点，用679美元的售价迅速占领了非专业无人机市场。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e\u003c!--IMG_2--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan leaf=\"\" style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003ePhamton 1搭载GoPro HERO\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e2014年，大疆无人机销量突破40万，GoPro的Hero 3以250万台的销量成为公司有史以来最畅销产品，直接把GoPro推上了IPO。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e尝到甜头的大疆再接再厉，希望在下一代Phantom上直接集成GoPro相机售卖，结果GoPro犯了资本主义的老毛病，在利润分配上狮子大开口，把合作搞黄了，大疆自研影像系统的项目开始启动。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e考虑到GoPro自己单干无人机的惨淡结局，背叛革命战友显然是一步昏招，但也说明了一个问题：\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e无人机巨大的商业价值，其实来自“影像”这个场景。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e在消费级市场，纯粹的无人机飞行其实没有多少需求，反而是“航拍”这个需求，大大强化了无人机技术的商业价值。大疆是一家无人机公司，但也是一家影像公司。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e2015年，集成了大疆影像系统的\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003ePhantom 2 vision\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e问世，同一年，大疆入股高端相机品牌\u003c!--SECURE_LINK_BEGIN_2--\u003e哈苏\u003c!--SECURE_LINK_END_2--\u003e，并在2017年成为控股股东。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e当时传统相机品牌被智能手机打得找不着北，处于品牌影响力得余威尚在，但经营上每况愈下的阶段。哈苏虽然濒临破产，但积累的名望还是技术资产还在，对大疆来说是一笔非常划算的买卖。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e2016年，大疆推出4k可折叠无人机Mavic Pro，露头即火，彻底出圈。在这款主打高清、稳定、便携的产品上，大疆确立了自身影像设备的三大技术路线：\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e影像技术、\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e云台\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e技术、小型化技术。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e如果把\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e相机\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e、\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e智能手机\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e、\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e无人机\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e都放在“影像设备”这个框架下，会发现在智能手机粉碎一切影像设备的进程中，无人机是为数不多还在高速增长的品类。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e2018年，大疆第一代Pocket云台相机发布，为穷途末路的影像设备市场指了一条明路。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003ch5 style=\"margin: 8px; text-align: center\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\" style=\"font-weight: bold\"\u003e\u003cspan style=\"color: rgb(171, 25, 66); font-size: 17px; font-weight: bold; letter-spacing: 0.5px\" textstyle=\"\"\u003e\u003c!--AIPOS_2--\u003e指缝里找市场\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h5\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e无论相机在专业领域有多么不可取代的优势，都不能改变摄影市场被手机统治的事实。全球数码相机出货量在2010年达峰后一路下滑，此后十年，相机市场规模缩水了90%以上。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"margin: 8px; text-align: justify\"\u003e\u003c!--IMG_3--\u003e\u003c/section\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e面对智能手机这个年度出货量超过10亿台的怪物，以“代替手机”为思路的影像设备，虽然都曾红极一时，但无一例外凉得无人问津。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e最典型的是\u003c!--SECURE_LINK_BEGIN_3--\u003e卡西欧\u003c!--SECURE_LINK_END_3--\u003e“自拍神器”。在手机影像模组规格普遍偏低的时期，卡西欧TR600通过美颜功能和专门为自拍设计的翻转屏形成了差异化优势。但随着手机影像参数的提升，软件算法被集成，自拍神器逐渐泯然众人。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e\u003c!--IMG_4--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan leaf=\"\" style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e卡西欧TR600\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e另一种思路是\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e“兼容手机”\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e增长喜人无人机、云台相机、运动相机都在此列。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e影石的第一款产品\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003eInsta360 Nano\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e，就是一个正宗的“外设”。通过lighting接口与iPhone适配、即插即用，由此定义了全景相机这个品类。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e\u003c!--IMG_5--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan leaf=\"\" style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003eInsta360 Nano在iPhone上即插即用\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e大疆Pocket系列虽然可以不依靠手机独立完成拍摄，但仍然要连接手机完成进阶操作，比如素材导出、剪辑后期、发小红书等等，大疆还专门开发了配套的手机应用。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e因此，智能手机时代影像设备的生存法则，关键在于两点：\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e一是在功能场景上与手机摄影做出区隔；二是基于功能场景积累有别于手机的技术能力。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e第一点很好理解，GoPro当年出圈的关键就是防水，可以一边冲浪一边拍视频。虽说手机现在都有防水功能，但等到真进水了，Genius Bar的Genius就会告诉你iPhone防的其实是泼溅。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e第二点的关键在于，一旦核心技术与手机有重叠，影像设备公司的研发投入很难与手机公司相抗衡，导致技术上无法拉开差距。当年昙花一现的\u003c!--SECURE_LINK_BEGIN_4--\u003e美图手机\u003c!--SECURE_LINK_END_4--\u003e主打美颜功能，但软硬件环节和普通手机高度通用，无法形成差异化。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e与之对应，全景拍摄则对摄像头有硬性要求，手机内部空间寸土寸金，以目前的集成技术很难做到，成功在手机市场的夹缝中争取到了呼吸权。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e随着短视频/vlog和社交媒体的普及，专用摄影设备的市场空间再次被打开，搭配三轴云台专业防抖大疆Pocket 3成功破圈。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e眼瞅消费市场把Pocket 3捧成了电子茅台，隔壁的手机品牌不约而同的产生了\u003c!--AIPOS_3--\u003e我行我上的错觉。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003ch5 style=\"margin: 8px; text-align: center\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\" style=\"font-weight: bold\"\u003e\u003cspan style=\"color: rgb(171, 25, 66); font-size: 17px; font-weight: bold; letter-spacing: 0.5px\" textstyle=\"\"\u003e我行我上\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h5\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e2018年前后，全球智能手机销量增长停滞，整个市场转向存量竞争，手机品牌这些年主要是两条思路：\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e一是高端化\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e，用客单价换增长\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e；二是开拓副业。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"margin: 8px; text-align: justify\"\u003e\u003c!--IMG_6--\u003e\u003c/section\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003eOPPO在2019年推出智能耳机、AR眼镜等一系列“手机副产品”，在电视和平板电脑品类也有所涉猎。vivo与之类似，最新作品是对标苹果Vision Pro的vivo Vision。小米起步早决心大，AIoT业务已经做到了千亿规模。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e对手机品牌来说，手持影像这个赛道虽然规模不大，但胜在和自己主业重合度高。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e从技术积累的角度看，一方面，有大疆和影石多年开拓，相关上下游供应链已经高度成熟，早上下订单晚上没送到，算是给华强北丢脸。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e另一方面，手持影像设备中，图像传感器、镜头、芯片等零部件，与手机高度重合。同时，“影像”是过去近十年手机品牌研发资源投入最大、竞争最激烈的领域，手机品牌在影像算法、硬件定制化上的积累，完全可以复用。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e大疆做扫地机器人也是类似的道理，毕竟车载辅助驾驶都做出来了，做扫地机器人完全是降维打击。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e手机品牌需要面对的其实是两个问题：\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e一是\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e核心的\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e防抖技术\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e比如大疆的云台、硬石的FlowState、GoPro的HyperSmooth，都经历了多年的技术迭代和市场验证。如果没有足够高的技术壁垒，市场上不可能只有这么寥寥几个玩家。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e二\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e是算法调优能力\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e比如全景相机需要算法将不同镜头画面实时拼接成一张图，怎么才能拼得更自然，也需要真实场景的数据和工程经验的积累。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e\u003c!--IMG_7--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px; text-align: justify\"\u003e\u003cspan leaf=\"\" style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e全景相机通过拼接将两个镜头的画面拼接成一张图；图源：Reolink\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e根据沙利文的测算，截至2024年，全球手持智能影像设备市场勉强突破60亿美元大关[2]，约等于iPhone年销售额（2012亿美元）的3%。也就是说，对于营收规模千亿元级别的OPPO、vivo来说，理论上吸引力并不大。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e但考虑到手机厂商在增长停滞的手机市场蹉跎多年，手持影像设备突然迎来高速增长，利润率也非常可观，就像饥肠辘辘的猎豹突然遇到了落单的羚羊。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e不过同行们枕戈待旦的同时，苹果依然保持着极强的战略定力。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e2018年影石推出Insta360 One，苹果就第一时间将其引入自家直营店和线上商城，放在“iPhone配件”的条目之下。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"margin: 8px; text-align: justify\"\u003e\u003c!--IMG_8--\u003e\u003c/section\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e彼时的苹果大概不会想到，这个曾经被自己视为“配件”的市场，会在几年后成为友商磨刀霍霍的第二战场。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin: 8px; text-align: justify\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cstrong\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; font-weight: bold; letter-spacing: 0.5px\" textstyle=\"\"\u003e参考资料\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"line-height: 1em\"\u003e\u003cspan style=\"color: rgb(0, 213, 255); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e[1] \u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e华为Pura系列：移动影像的十年征程与技术跃迁，新华网\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"line-height: 1em\"\u003e\u003cspan style=\"color: rgb(0, 213, 255); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e[2] \u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e全球智能手持影像设备市场发展白皮书（2024.8），沙利文\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"line-height: 1em\"\u003e\u003cspan style=\"color: rgb(0, 213, 255); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e[3] \u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e“中国智造”的影像时代，明泽资本\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"line-height: 1em\"\u003e\u003cspan style=\"color: rgb(0, 213, 255); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e[4] \u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e大疆无人机汪滔传 敢于卓越：无人机从民间制造到走向全球，赵蕊\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"line-height: 1em\"\u003e\u003cspan style=\"color: rgb(0, 213, 255); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e[5] \u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e大疆：走GoPro的路，让GoPro无路可走，Brandhook必虎\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"line-height: 1em\"\u003e\u003cspan style=\"color: rgb(0, 213, 255); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e[6]\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e 天空霸主：大疆无人机与它的隐秘造梦者，南方商业评论\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\" style=\"line-height: 1em\"\u003e\u003cspan style=\"color: rgb(0, 213, 255); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e[7] \u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 0.5px\" textstyle=\"\"\u003e影石创新：全景相机龙头破壳史，默思财富\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; font-weight: bold; letter-spacing: 0.5px\" textstyle=\"\"\u003e编辑：李墨天\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1em; margin: 0px 8px\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136); font-size: 12px; font-weight: bold; letter-spacing: 0.5px\" textstyle=\"\"\u003e责任编辑：何律衡\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cstyle\u003e.data_color_scheme_dark{--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}.data_color_scheme_dark{--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-COLOR-ACTIVE: #373737}.data_color_scheme_dark{--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}.data_color_scheme_dark{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-5: #2c2c2c;--weui-RED: 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#FF6146;--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05);--weui-FG: #fff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-FG-5: rgba(255, 255, 255, .1);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-BG: #000;--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--new-title-color: rgba(0, 0, 0, .9)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--new-content-color: rgba(0, 0, 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p{margin:0;padding:0}a{color:#576b95;text-decoration:none;-webkit-tap-highlight-color:#0000;-webkit-user-drag:none}a{color:var(--weui-LINK)}a{cursor:default}h1,h2,h3,h4,h5,h6{font-weight:400;font-size:16px}*{margin:0;padding:0}.rich_media_content *{max-width:100%!important;box-sizing:border-box!important;-webkit-box-sizing:border-box!important;word-wrap:break-word!important}@media(prefers-color-scheme:dark){:root{--win-scrollbar-hover-bgcolor: rgba(255, 255, 255, .55);--win-scrollbar-bgcolor: rgba(255, 255, 255, .5)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px;--richMediaAreaPrimaryPaddingTop: 20px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--win-scrollbar-hover-bgcolor: rgba(0, 0, 0, .55);--win-scrollbar-bgcolor: rgba(0, 0, 0, .5)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-inset-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px;--richMediaAreaPrimaryPaddingTop: 20px}\u003c/style\u003e\u003c/div\u003e